A big contributor to our growth is the PDGA. Forty percent of the increase in viewership is attributable to the PDGA sharing our content and embedding the live broadcast. We are very happy to continue to develop this partnership. We encourage everyone that loves the Pro Tour to thank the PDGA for their support and join the PDGA to show the world how much opportunity there is in disc golf. Working together, we can grow our sport even faster.
The average live broadcast is over 30 minutes shorter than in 2017. Better flow to the coverage encourages people to watch longer. Average viewer watch time has increased at every event, increasing to 40 minutes at Jonesboro.
Watch. And grow the sport.
We are very excited to see that the growth is more than we had dared to hope. You are watching. You are holding and attending Watch Parties . You are growing the sport and making it possible for our best athletes to make a living playing disc golf professionally.