SmashBoxx is back!
Over our first two events, the Disc Golf Pro Tour has learned some tough lessons. So, we made the call and the live broadcast of the Jonesboro Open will be a SmashboxxTV Production. The live broadcast has seen glimpses of what it can be. At Jonesboro, we are prepared to put it all together and create a live broadcast we can all be proud of:
New Advertising Opportunities
In addition, the Pro Tour is expanding the ways in which companies can advertise. Live coverage will be hosted exclusively on DGPT.TV – where fans will experience all of the above plus new ad-serving technology. What does this mean for our audience? No more downtime after drives as there will be ads served to them from companies both in and out of our sport.
Disc golf companies will have the opportunity to bid to have their ad shown. How much would you pay to have 1,000 disc golfers watch your ad? That's your bid. With this new ad serving technology, however, businesses outside our sport that like our demographic are also bidding. The Pro Tour may have found a side door towards getting outside money into the sport.
A Risk-Free Offer to Disc Golf Companies
The average cost for 1,000 views of a 30 second video ad that advertisers are willing to pay is between $15 and $25, depending on how well the demographic fits your product. With the Pro Tour, you will be able to select what you would like to spend for every thousand views of your 30 second commercial. Additionally, you will be able to set your maximum spend. Imagine, you could do this across multiple ads to determine what gives you the best ROI.
Note: Higher bids will receive priority and will be shown more often (up to their max spend) than lower bids.
Lastly, for the Jonesboro Open, because this is the first time the Pro Tour has implemented this technology on a large scale, it is being offered with a no-risk guarantee. If you are not happy with the broadcast or your return on investment, you pay nothing. How much would you pay to tell 1,000 people about your company? This may be one of the most cost-effective and measurable ways to quickly get your message to a new audience.
What does this mean for advertisers?
Potential advertisers will have detailed data as to how often and when their ads were shown to the viewing audience. By setting a big price and max spend, your are in complete control and If, for any reason, you are not happy with the broadcast or the results of your ad campaign, you owe nothing. The Disc Golf Pro Tour has been listening and has responded for both the fans and the partners. This is a great risk-free opportunity to showcase your products to the disc golf community and support the Pro Tour's efforts to create a sustainable stage for our sport’s top athletes.
With new cameras, live streaming equipment, experienced camera operators and the addition of the SmashBoxx team, we could not be more excited for the Jonesboro Open live broadcast and the opportunities ahead. To learn more about these new advertising opportunities, click here.
By the Numbers
Average CPM rates from the video advertising industry:
Company name: ABC Disc Golf
Point of contact: John Smith
Billing address: 123 Main Street, Anytown, USA
Email address: firstname.lastname@example.org
Phone number: 999-999-9999
Ad bid price: $10 CPM ($10 per 1,000 ads viewed)
Max spend: $200 = 20,000 ad views max (you only pay for ads that are actually viewed)